Tag: music exposure online
Sounding protest of under-exposure of a high-level protest song
If you haven’t heard, Bruce Springsteen has partnered with an old chum and his group to protest President Donald J. Trump by way of a song. If you haven’t noticed, protests are becoming a mainstay and for the entertainment industry to show issue with Trump was to be expected.
There’s a failure here though. Not in the second day it’s public, at least.And no, this isn’t a partisan position, it’s simply something you have to do with music to really accomplish anything.
A message might be conveyed in “That’s What Makes Us Great” (the name of the song in question), but hearing that message in any way, shape or form only seems to be available via purchasing the song. Not from Google Play, the Apple Store, Amazon or another avenue, but from Joe Grushecky (Springsteen’s partner in this). No preview of the song is available to listen to either.
In essence, this has caused buzz, it’s aused interest, it’s caused talking, you can find a ton of that through a simple Google search. What it’s also caused is musical silence unless you pay the piper first. It’s a 99 cent song, but a way to truly compel people to want to buy the thing is to let them hear some of it first.
It’s like that Top 100 list I published the other day: Plenty of music, plenty of music underexposed to the masses. The big difference here is tha a music titan is who is a key performer in the song. That alone will drive some sales while wait-to-see/hear stops others.
I’d guess it’s only a matter of time before this goes further in where it’s sold, or if one streaming site or another gets to air it. Until then, it’s just chatter for the masses.
EDIT April 25, 2017: posted late last week but lost in a mire of video/news coverage of the song — the song itself:
